- Social Media

8 Things to Tweet About and Not What You Had for Lunch

In my last installment to my series on the Top Ten Business Practices for Twitter, I focused on when and how often to tweet. This post focuses on the best content posting practices. To that end, I put together a list of eight things to tweet about, and none of them are about what you’re eating for lunch:

1.  Links to Blogs and Articles About Your Industry

In the course of the day, we all see numerous articles and blogs that are relevant to our respective industries.  It is great to share these editorial finds, but it is even better to write them in a way that will get people to link on them, as John Borthwick, founder of Betaworks does below with this tweet:


2.  News About You and Your Company

It is great to share news about you or your company as it is relevant to your followers.  In the tweet below, @FordMustang does a nice job tweeting about a recent article discussing the power of the Ford Mustang versus Ford Trucks:


3.  News About Your Industry

It is great to comment about news in your industry.  Last week’s LinkedIn IPO unleashed lots of commentary from many digital leaders and commentators on Twitter, such as this tweet from Henry Blodget, CEO and Editor-in-Chief of Business Insider:


4.  Trending Topics

Trending topics on Twitter invite wide variations of commentary.   This past week, Christian broadcaster Harold Camping’s prediction that the world would end on May 21, 2011 generated a lot of Twitter commentary, including this funny tweet from British comedic actor Stephen Fry: read more