We focus on building engagement into your cross-platform media programs through our Social Media Integration services. We look at social media as a critical component to every successful media plan as it creates a customer convesation beyond the media message.
Our Social Media Integration Services include:
1. Social Media Mapping
We leverage our understanding of your Multichannel Customer Profile and social media monitoring tools to understand where and how your customers are engaging in social media. We then map the best places to be engaging with your targeted consumers and how. At the same time, we establish key performance indicators to guide the implementation and monitoring of all social media integration efforts.
2. Social Media Campaign Implementation
We implement social media campaigns on your behalf by identifiying how to best integrate social media into your existng campaigns, for example:
- Launching tweetchats from a radio broadcast
- Integrating social media calls to action into online video campaigns
- Promoting Facebook contests through on-air television broadcasts
- And more . . .
We also look to integrate content marketing programs into company-branded social media destinations, including traditional media ads as well as online video, podcasts, games, blogs, photos, whitepapers amongst others.
3. Social Media Monitoring
Social media execution is time intensive. It can not be viewed as cost-free media. Therefore, we believe that our social media integration efforts on your behalf need to be measured against established performance indicators. Our bottom line is your bottom line and our goal is to secure a return on your social media investment.