BizWorks360 negotiates and buys all formats of Digital Media. We build digital campaigns that leverage display, video, pay-per-click, search engine marketing, and behavioral-targeted ads. From interactive rich media and video to lead generating campaigns, we optimize your online advertising through constant monitoring and adjustments.
Digital Buying Factors
Our digital buying process considers the following factors based on your goals, targets and needs:
Estimates for Cost Per Thousand, Cost Per Click and Cost Per Acquisition- Strategy and cost analysis for Display, Behavioral Targeting and SEO Marketing
- Web consumption habits for targeted demographic
- Predictive models for CPC, CPC and CPA
- Ongoing campaign optimization
- Integration with web landing pages and lead collection
- Recaps, invoicing and audits of all digital buys.
Digital Optimization Services
To enhance our digital buying services, we also provide digital optimization capabilities, including:
- Keyword development
- Web site and landing page optimization
- Ad copy optimization