Effective media planning is always built on an understanding of your customer. At the core of our integrated media planning process is:
- Identifying your customer and
- Mapping your customer's media usage.
Identifying Your Customer
We do all we can to know your customer as well as you do. Our customer identification process looks at:
- Demographic characteristics:
- age group
- income level
- education level
- family size
- marital status
- Psychographic characteristics:
- personality
- behaviors
- interests
- motivations
- lifestyles . . .and more
- Market size:
- large or niche
- growing, static or shrinking
Mapping Customer Media Usage
In a fragmented media world, your customers are multichannel customers. They can be found in many different places; often engaging with more than one media simultaneously. At BizWorks360, our planning process focuses on mapping where your customers ARE; not where we think they may be.
Our media usage mapping process includes:
- Demographic targeting and media preferences using traditional and leading research tools such as MRI and Nielsen
- Identification and measurement of online and social media activity by using third party services
- Media Usage Patterns and Research Studies either from public or syndicated sources
- Custom Media Usage Studies from our partner company OCD Media
- One on One & Group Company Interviews
- Company and Employee Surveys.