Having a Facebook or Twitter page does not mean you are using social media effectively. It also can't be equated to buying impressions or gross rating points. Social media requires ongoing and authentic engagement.
Our Social Media Activation solution focuses on helping you build a sustainable and viable social media program for your company. Our Social Media Activation Solution involves working with you in the following ways:
- Social Mapping Your Audience: Aligning your audience and/or customer with the social media channels where they are actively engaging. We also help you identify the key influencers.
- Social Media Content Lens: Establishing a social media content lens which will enhance your ability to communicate your brand, while maintaining authentic dialogue with your audience.
- Social Media Set Up: Setting up social media accounts and/or optimizing those social media accounts that you have already set up.
- Social Media Management: Identifying the needed resources, internal and/or external needed to manage ongoing social media engagement.
- Social Media Monitoring: Choosing the most appropriate monitoring services for you to oversee and measure your social media engagement.
If you are ready to activate social media program today, we are ready to help you.