We work with you to implement your digital content marketing strategy in two ways: 1) digital content creation and 2) content syndication.
1. Digital Content Creation
The digital content creation process involves:
Resource Identification and Allocation:
Certain content, e.g. blogs and white papers can be created internally. Other content, e.g. video and mobile applications probably needs outside resources. We will work with you in indentifying the needed resources and allocating responisiblitiy internally and externally.
Procuring and Managing Outside Content Sources:
BizWorks360 has a network of content creators, including companies and independent contractors, producing the following:
- social media applications
- mobile applications
In addition, BizWorks360 has its own online video production capabilities.
BizWorks360 will work with you in identifying the appropriate content producers, negotiating cost effective pricing for you and managing the creation process.
Ongoing Content Management
Companies need to look at the content creation process from the perspective of a publisher. It requires creating an editorial calendar that supports your business strategy, product roll-outs and ongoing sales efforts. We work with you in establishing an editorial calendar as well as building a plan for ongoing management.
To the extent that your employees need training to support your content management, we provide social media traiing services. We also work at integrating your socilal media efforts with your cross-platform media plan.
2. Content Syndication
We work with you in mapping out the appropriate channels for syndicating your content across the various digital media channels, including:
- social media channels
- video aggregators
- contextually and behaviorally relevant websites
- content alliances
- mobile content platforms.