I love good content. I love Hubspot’s content. I tell clients that they need to create content. I help them create and execute content calendars. I help them optimize their sites. I help them build their businesses.
But when it comes to my creating content on a regular basis, I am always finding excuses about not taking content to the next level. Not any more. Rick Burnes, Hubspot’s Community Manager, did a great job in helping me eliminate my own writers block – so much so that I am dashing out this post after his presenation “Taking Content Creation to the Next Level” here at the Hubspot User Group Summit.
Some of the great take-aways for me today include:
1. “You don’t need to be Hemmingway”
Just do it! Write! Don’t get caught up in making it perfect. Actually, Hemmingway became Hemmingway by not focusing on being Hemmingway. He was a journalist first and cranked out daily!
2. Always be focused on creating content
Everywhere you go, you have an opportunity to create content. For example, here at the Hubspot User Group Summit, there are opportunities to get someone to spend time with you to do an interview that could be done as a video blog or as a written interview. In fact, over lunch, I am going to try and find someone who I can interview . . . stay tuned.
3. Always be iterating
Try new things when it comes to blogging. But don’t forget to check the analytics and see what is working. At the end of the day, per Rick “data should decide content choices.”