Radio Tunes Into Social Media Integration
Posted on Fri, Mar 05, 2010
Several weeks ago, my friend and colleague Jim Kerr, Vice President of Business Development for Triton Digital Media (a company where I am on the Board of Directors) asked me to be part of the first webinar that Triton Digital was hosting with All Access Music Group. Triton Digital and All Access have teamed up to do a weekly webinar series for radio broadcasters on how they can capitalize on new digital trends. The topic of the first webinar was Social Media 101. I asked colleagues David Parmet of Marketing Begins at Home, and Cali Yost of Work+Life+Fit to join as well and you can hear the full transcript of the webinar here.
The webinar was well attended with the participants having varying experience with and knowledge of social media. The mix of participants lead to a broad and interesting level of questions. Engaging with the questions, crystallized for me the numerous opportunities radio stations have for integrating social media into their broadcasts, including:
- Broadcasting participation in contests using the station's Facebook fan page or the station's website itself, including radio loyalty programs
- Expanding the practice of inviting listeners to call in by inviting them to tweet their comments
- Responding to listeners' tweets on air
- Inviting listeners to create content for broadcasts through participation on their Facebook or MySpace fan pages
- Syndicating broadcast content to Facebook or MySpace fan pages.
I became so excited about the possibilities that I created an expanded presentation of what I had quickly put together for discussion purposes during the webinar and have posted that presentation on Sideshare.
I also get very energized about the potential for radio stations to expand their advertiser programs by using on-air promotions to drive traffic to their radio websites and/or social media platforms. A number of radio stations are already doing this and I expect that the number and level of these programs will only continue to increase. What do you think?