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Daily Bytes: Web 2.0 Summit, Social Media Apps & Measurement, & SEO

 

Today’s Daily Bytes focuses on the start of the annual Web 2.0 Summit in San Francisco, 10 proven social media applications, how to measure social media results and how to get started with SEO.

Web 2.0 Summit Starts Today

The term Web 2.0 was coined by Tim O’Reilly in September 2005 when he and John Battelle began hosting what has become the annual Web 2.0 Summit.  Each year’s gathering brings together thought leaders and executives working in the internet. This year’s Summit goes from October 20 – 22 and will include many internet and business luminaries, including CEO’s Tim Armstrong (AOL) Brian Roberts (Comcast) and Jeff Immelt (GE), amongst other leaders.  In this post, Tim provides some insights on some of the great things that could come out of this year’s summit and I will certainly be paying attention to summaries of what Marc Pincus, Founder and CEO of Zynga has to say today about what he deems to be the third great internet business model  This post also provides a link to Web Squared:  Web 2.0 Five Years On, which Tim wrote in advance of the Summit.  I will be watching for coverage of the Summit and providing links to noteworthy news on this blog over the next few days.

Ten Proven Applications for Social Media

The Online Marketing Blog provides an overview of ten ways businesses can get started in social media.  There are also some relevant links to further information, including Top Rank’s social media roadmap presentation.

Is Social Media Marketing Measurable?  The Big Debate

According to the Social Media Marketing Report, a survey of over 800 social media marketers, marketers want answers to the question:  How do I measure the impact of social media?  In this post, The Social Media Examiner seeks to provide some of its own answers to this debate.  There is some good insights here.  On the subject though of Social Media measurement, I strongly recommend reading Olivier Blanchard’s Social Media ROI presentation.

How to Get Started with SEO

Having a working SEO strategy is mission critical for all businesses – large and small.  This blog post from Small Business Search Marketing provides tips on how to get your strategy going either by hiring an outside consultant or on your own.  There is a lot of great information in this simple well-written post which I will be using myself!

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