Daily Bytes: Search Engine Rankings, Social Media Management, and PR’s Future or Not
Posted on Thu, Oct 15, 2009
Today’s Daily Bytes focuses on how to improve search engine rankings, the art of managing social media, and PR’s future or not.
10 Ways to Improve Search Engine Rankings
Boosting search engine rankings is mission critical for business websites . . .and business professionals’ eyes go cross-eyed just thinking about what needs to be done. Well this Kherize5 Blog post can help you overcome double-vision in this arena with tangible, implementable steps to take to improve your search engine ranking.
Social Media And The Gentle Art of Management
Social media is a scary concept for many businesses. Business leaders trying to figure out what to do are often exasperated by the what, where and the how of doing it and not focusing on the why. This wonderful post from Mitch Joel provides a management blueprint for business leaders that focuses on the why, what, where and how of managing social media. I also strongly recommend buying or listening to Mitch’s great book Six Pixels of Separation. I downloaded it on Audible and have found it very valuable.
Six Pixels of Separation, by Mitch Joel
PR is Not Dead
At the Inbound Marketing Summit in Boston on October 7th last week, HubSpot CEO Brian Halligan questioned whether PR is dead. It provoked a lot of conversation in the Twittersphere, some declaring its death and others not.
I was there when Brian talked am firmly in the group that believes that PR is NOT dead, but being transformed. Brian went onto write a post that clarifies his thoughts better, that is far from an RIP. Valeria Maltoni has followed up with this post which is her response to Brian and a further extension on a blog she wrote several weeks ago on the skills that today’s PR candidates need. On this topic, I also refer you back to Daily Bytes yesterday where I profiled how Ogilvy is training new “social media Jedis”.