Daily Bytes: On-Line Video, Landing Pages, Training Jedis & The Pentagon Channel
Posted on Wed, Oct 14, 2009
Daily Bytes today focuses on how to optimize your video content for SEO, improve your landing pages, and train social media Jedis in your organization. It also looks at The Pentagon Channel – a cool mix of online video and social media.
Tips to optimize your video content
The use of video content on business websites continues to explode and can be very effective in promoting a business. To make it more effective, businesses also need to adopt some basic rules for optimizing their video for search engine visibility. This post from eConsultancy provides a great list of pointers to help make video SEO a lot easier for your business.
7 Tips for Creating Landing Pages
If someone goes to your landing page, they are definitely interested in learning more and potentially buying your services. If your landing page isn’t simple and to the point, it is a lost opportunity. In this post, the Kherize5 Blog provides 7 tips for creating winning landing pages.
Creating New Jedis With Social Media Training
Social Media Explorer offers a guest post today from Kaitlyn Wilkins, a Vice President wwith the 360 Digital Influence Group at Ogilvy Public Relations Worldwide who is currently leading Ogilvy’s global social media training initiative. In the post, Kaitlyn talks about the some tips for social media training in organizations. It is rigorous and purposeful and she is building a new team of Jedis who are very fluent in the use of social media. Hopefully she is also helping out the Yoda’s in the organization as well so they can better manage the Jedi troop! All the same, her tips on what social media training takes are very useful to any organization pursuing this path.
The Pentagon Channel merging television and Web-based content
Marketing thought leader, author and blogger, David Meerman Scott, visited the Pentagon this week and learned how one of America’s most established and conservative entities is merging television and web-based content in The Pentagon Channel. David promises to provide more examples of “brand journalism” in upcoming posts. In the meantime, enjoy the video and the post: