Daily Bytes: Content IS Marketing, Social Media Best Practices & Measurement
Posted on Tue, Oct 13, 2009
Daily Bytes returns after a Columbus Day respite! Plus as some know from my tweets, I had a big presentation in Boston this weekend that went great. Today I am focusing on content, social media best practices and tangible ways to measure social media success.
Content is Marketing
I come from the content world, having worked with large and small content/media companies (Fox, MTV Networks, Atlas Media Corp. amongst others) and have seen how content can engage and capture audiences. Businesses, both B2B and B2C are now fully come to an understanding that content can be a great marketing strategy for building their businesses. The more quality content on their websites, the more likely people will become involved and interested in their products. Some posts over the last two days focus on the power of content as marketing:
What Content Marketing Can Look Like
Social media leader and blogger, Chris Brogan, uses his blog to profile the Sony DigiDads project he is managing for Sony. In this project, a number of Dads have been loaned Sony to produce a photographic and video displays of the time they spend with their kids. I have gone to a number of the sites that Chris profiles in this blog and am really touched by what was put together. Of course, I want to know when there is going to be the Sony DigiMoms project.
Study Shows Increased Use of Marketing as a Content Tool
This HubSpot post focuses on the results of the 2009 Survey on Marketing, Media & Measurement released by King Fish Media, in partnership with HubSpot, Junta 42 and the Upshot Institute. You can link here to download the full study. Bottom line, the study points out that content is now viewed as a key tool by many marketers. Their findings are well-illustrated in this chart:
For another look at this study, I also suggest going to the Junta 42 Blog for today to read Content Marketing/Custom Publishing Research – Marketers Telling the Story.
Best Practices for Social Media: The Basics of Program Planning
This post form Olivier Blanchard’s Brand Building Blog looks at the building blocks of a corporate social media program – 1) Development, 2) Integration, 3) Management and 4) Measurement. He also rightfully points out that all the pieces cannot be executed by one or two people and each block requires different talents and skills to ensure success.
10 Really Tangible Ways to Measure Social Media Success
This post from Microgeist provides a framework for measuring social media success. It also provides readers with the right questions to be asking before and during a social media program.