Daily Bytes: At the Inbound Marketing Summit in Boston
Posted on Wed, Oct 07, 2009
Greetings from the Inbound Marketing Summit in Boston!
I am thrilled to be here. If you want to follow the activity track the Twitter stream from the conference at #ims09. Today’s Daily Bytes focuses on posts from some of my favorite bloggers who are speaking here today:
Starting Your Social Media Case
This post comes from social media marketing leader Chris Brogan where he gives advice to business professionals how to simply and convincingly make the case to key decision makers. The first step of course is listening, which Chris called “the new black” here at the conference.
Co-Creating Know, Like and Trust
John Jantsch of Duct Tape Marketing uses this post as a preview for his talk here this afternoon. He talks about the need to use technology to create new ways for your customers to know, like and trust you.
David Letterman gets in front of the news
David Meerman Scott writes a post complimenting David Letterman for getting in front of the sex scandal. I agree . . .of course, as a female professional, I am disgusted when I hear about affairs with female co-workers. Yet his honesty and candor has deflected the issue away from him and has a lot of lessons for businesses and people in the public eye. Imagine if Bill Clinton had treated the Monica Lewinsky affair this way! History would have been far different.
Meet DJ Waldow, Community Builder
Valeria Maltoni has an area on her blog called About You, where readers can put in their profiles and use her blog to connect with others – pretty nifty way to engage social networking into your blog. In this post, Valeria profiles DJ Waldow, a community builder who talks about his own blog Social Butterfly Guy, his experiences in social media and his role as Director of Community for Blue Sky Factory, an email service provider.