Daily Bytes: Ford Motor, Social Media Half-Lives & Ecommerce SEO Tips
Posted on Mon, Oct 05, 2009
Today’s Daily Bytes looks at Ford Motor’s success with social media, the shelf life of social media and SEO tips for eCommerce.
Social Media at a Fortune 10 Company: Ford’s Scott Monty
The Ford Motor Company is the only major US auto company to have shunned government aid. They are also the # 1 most social automotive brand. I am wondering if there is a connection between successful use of social media and financial stability. This post provides an overview of what For is doing in social media.
Zero to 60: Social Media Strategy via Ford [Keynote - OMMA 2009]
At the OMMA Global 2009 Conference in 2009, Scott Monty, Global Digital & Multimedia Communications Manager of the Ford Motor Company was the keynote speaker and shared how Ford set out to be the most social automotive brand in 3 years and how they did it in only 6 months. It seems that Ford’s success can be attributed to the clarity of Ford’s mission which Scott recaps in his presentation which he posted on Slideshare: “Strategy to humanize the company by connecting constituents with Ford employees and each other when possible, providing value in the process.” It looks like it is working.
The Half-Life of a Tweet
Did you know that the half-life of the average Twitter message is four to six hours, with average durability being less than a day? It makes sense to me . . . and quite frankly for me, the life of most tweets is just in the moment. This post also looks at the half-lives of other social media, including Facebook (days), blogs (weeks) and Wikipedia (months).
9 Tasty Tips For Ecommerce SEOs
This is a great list of tips as well as handy resources for anyone with ecommerce functionality on their sites. This is definitely a post to bookmark.