Daily Bytes: 2 + 5 + 10 + 69 = 86 Digital Business Ideas
Posted on Wed, Sep 30, 2009
Today’s Daily Bytes focuses on 2 new ways entrepreneurs can band together, 5 pillars of a small business social media system, 10 tips to optimize your LinkedIn profile, and 69 free (or low cost) ideas to build your website.
Two New Ways for Entrepreneurs to Band Together
Entrepreneur.com profiles two new online ways for entrepreneurs to band together: 1) Build a Stronger America from the Ewing Marion Kauffman Foundation, which enables entrepreneurs to upload their stories in video format to share with other entrepreneurs and 2) The Entrepreneur’s Club of America, which started as a local support group in Cleveland and has now grown to 3,000 members nationwide.
5 Pillars of a Small Business Social Media System
This post by John Jantsch of Duct Tape Marketing outlines the five pillars as follows: 1) listen before you speak, 2) optimize your brand assets using social media outposts, 3) use content to create engagement, 4) network to create awareness, and 5) manage the beast. These pillars work for all businesses though – large and small. Last night, my colleague and friend, Pete Carter, Director of Brand Building Integrated Communications – Americas for Procter & Gamble talked about how listening to Swiffer users on Twitter they learned how the product was very much used by pet owners. This gave P&G a new marketing angle which has yielded real bottom line results.
Ten Tips to Optimize Your LinkedIn Profile
I am often amazed when I talk to accomplished business colleagues who tell me that they ignore the barrage of LinkedIn invitations they receive. Typically when they say this, I immediately respond, “Google yourself”. Often, they are disappointed by the results and then ask me how they can improve the situation. I advise a number of things, but suggest they start out by building a LinkedIn profile, which I assure them will help optimize their digital search profile. I will also now send them this link so that they can do even more with their LinkedIn profile.
69 Free (or low cost) Tools to Improve Your Website
I found this article through a Twitter link today and love this list. I actually use a number of these tools, with two of my favorites being Website Grader from HubSpot and Linkscape from SEOmoz.