Digital Bytes: Social Media for B2B & Crises, Bloggers & Link-Building
Posted on Tue, Sep 29, 2009
Today’s Daily Bytes focuses on social media for the B2B sector, why social media should be considered in a crisis, the need for blogger outreach to be 2-way and link building strategies.
Building the B2B Business Case for Social Media Marketing: A 10-Benefit Slide Show for B2B Professionals
This post links to a presentation that blogger, CK Kerley gave building the bottom line reasons why B2B businesses should use social media. This presentation is fast moving and drives home the point of why social media works.
Opportunity Costs: Crisis Contol in Social Media
The Lost Jacket blog looks at real recent crises of large corporations and how they could have mitigated the crisis damage with social media.
Blogger Relations is a Two-Way Street
Some businesses think that bloggers will just respond to press releases and publish stories. Blogger Tamar Weinberg explains that this is not the case and a no-win approach to bloggers.
6 Discovery Methods for Finding Ideal Linking Partners
Link-building powers search visibility. This post provides from Search Engine Land six legitimate ways to build links effectively on line. I am going to be using this myself!