Daily Bytes: HubSpot ReCap, OnLine Marketing & Social Media
Posted on Fri, Sep 25, 2009
Today’s Daily Bytes focuses on HubSpot’s Top 5 Inbound Marketing stories for the week, how online is allowing marketers to do more with less, the top 3 ways to damage your brand with social media and ceasing the screaming through social media.
Top 5 Inbound Marketing Stories of the Week: Worthless Meta Tags
Some great articles including one highlighted in this post earlier this week – “The 4 R’s of SEO: Robots, Ranking, Relevance & Results”. However, the most illuminating one of this week’s collection is a post discussing Google’s revelation on its own blog that it is not looking at keywords meta tags when ranking websites! Additional stories are on Google page rank, finding follow links in social networks, and the lack of ROI on most social media programs.
Online Helps Marketers Do More With Less
eMarketer sums up some interesting data from the “2009 ANA/MMA Marketing Accountability Survey”. Needless to say in this recession, the survey found that most marketers were focusing on doing more with less. In addition, 70 % of those surveyed responded that they were shifting investments from traditional to digital media.
Three Top Ways to Damage Your Brand With Social Media
Here they are: 1) start a Twitter account and don’t use it (it is amazing how many companies do that), 2) don’t track your brand in social media using free or paid monitoring tools (by the way, there are a lot of great free tools), and 3) start a social media program, but don’t tell the rest of the company about it. Great post with good anecdotes.
Social Media Is Not Another Way to Scream
Thank you Kyle Lacy for writing this short post. I agree!!! Social Media is a conversational platform not a broadcasting platform!
Have a good weekend everyone!