Daily Bytes: HubSpot Recap, Startup Recap, Website Redo’s & eMail
Posted on Fri, Sep 18, 2009
Today’s Daily Bytes profiles Hubspot’s selection of this week’s best inbound marketing stories, Scott Simko’s recap of Jason Calacanis’s This Week in Start Ups webcast from last Friday, what to look at before you redo your website and email marketing campaign tips.
Top 5 Inbound Marketing Stories of the Week: Social Media Signals
This week HubSpot recaps five articles regarding links, the need for internal training to build social media effectiveness, business owners stepping up to the challenge of social media, how inbound marketing could destroy the need for SEO and how launching an effective Facebook page for your business shouldn’t be that complicated – it just has to be entertaining. I really like the last piece which profiles how Sanuk, makers of “funky, functional shoes” has yielded great success with a simple facebook page that rewards fans for coming up with the “Most Humorous Weekly Caption”.
TWiST Episode 15 Review, Getting Down to Business – MIA
As I have written before, I am a devotee of Jason Calacanis’s weekly webcast This Week in Startups. Scott Simko reviews each weekly episode on his website StartUp Recap. In this post, Scott reviews last Friday’s webcast where Jason talks with Sequoia Capital principal Roelof Botha. Make sure to tune in to this week’s webcast, which airs live today at 5 PM EST. Scott will be tuning in as will I and will have another great post about Episode 16, which I will be sure to feature here. Bottom line on this podcast and Scott’s website – there is both an art and science to building a successful startup. On a weekly basis, listeners have an amazing opportunity to get real insights on what it takes.
Things to ask before you redo your website
Top blogger Seth Godin puts together a great list of 24 questions that every business contemplating a redo of their website should go through.
What to consider when creating an email marketing campaign?
This post from StartupNation Blogs references recent research from Clash-Media which found that e-mail marketing is now the most favored method of online lead generation in the US and that it is estimated that 80%-+ of businesses will spend more on this medium before the end of 09. Writer Betsy Brottfund provides a helpful list of things to consider before launching an email campaign.