Daily Bytes: Digital Food for Thought – September 16, 2009
Posted on Wed, Sep 16, 2009
Today’s Daily Bytes focuses on measuring the business effects of Web 2.0, going viral, efficiency and entrepreneurial thinking, and once again the myths of social media marketing.
Measuring the Business Effects of Web 2.0
eMarketer sums up some of the results from McKinsey Quarterly’s “Global Survey” examining the efficacy of Web 2.0 tools with customers and internally, with blogs ranking the highest with customers.
Going Viral in Six Questions, Part One: Spymaster
Spymaster is “an action game for Twitter and Facebook” that became a huge success in hours. Jolie O’Dell of ReadWriteWeb sat down with Chris Abad, CEO of Irata Labs, the Company that developed Spymaster to learn how it went viral so fast.
The Ten Myths of Social Media
This is a great piece from Entrepreneur.com looking at the paradoxes of social media and adds some needed gravitas to the social media intoxication.
“E” is for Efficiency and Entrepreneurial Thinking
Cory Treffiletti profiles some web efficiency tools for business and play. On the play side, I am going to be using Locate TV. I will also be telling my musician and comedian friends about Republic Project.