Daily Bytes: Digital Food for Thought – September 9, 2009
Posted on Wed, Sep 09, 2009
Today’s Daily Bytes are late! Apologies . . . had to meet a client deadline. Today we focus on the lessons of failure, customer service, fall cleaning of your online brand and improving landing pages.
Failure
President Obama in his school children address yesterday said that “you can’t let your failures define you – you have to let them teach you. You have to let them show you what to do differently next time.” I loved the line and tweeted it. Fred Wilson has gone one better and talked about failure’s bounty in his own career. It is a refreshing post from one of today’s most successful VC investors.
How Customer Support Organizations Must Evolve
Instead of being viewed as a cost center, customer support needs to be viewed as a strategic asset and hands on marketing support. This post from Jeremiah Owyang discusses how to do this as well as harness digital tools and platforms.
Fall Cleaning: Clean Up Your Online Brand
Very useful post and check list on how to clean up your online presence that I think is useful four seasons of the year, not just in the fall!
Landing Page Makeover Clinic #19: Lunchsense.com
This post by Roberta Rosenberg in Copyblogger.com provides more than landing page makeover advice – it is a full web makeover plan for what looks like a very interesting business. I will be curious to see how the makeover goes.