Daily Bytes: Digital Food for Thought – August 24, 2009
Posted on Mon, Aug 24, 2009
Today’s Daily Bytes focuses on how understanding feelings can be good for business, how tough times can beget profitable innovation, and a new way of measuring ad engagement – the dwell rate.
Mining the Web for Feelings, Not Facts
This article from the New York Times today talks about how marketers can crunch feelings and make decisions that are good for business. The article talks about some of the new practitioners of sentiment analysis, “translating the vagaries of human emotion into hard data” – Scout Labs, Jodange, and Newssift as well as three Twitter applications - Tweetfeel, Twendz and Twitrratr
5 Ways Sentiment Analysis is Ramping Up in 2009
This post provides five more sentiment analysis providers – Sysomos, Backtype, Moodviews, Evri, and Twitscoop. ReadWriteWeb is also getting comments on other providers. While it can make your head spin, I think it makes sense to start trying out several of these tools to see how they can be helpful to your business.
Don’t Just Sit There, Innovate Your Way Out of the Downturn
This article from Advertising Age profiles some interesting business innovations coming out of the world of publishing.
How Much Time People Really Spend With Ads
Click-through rates are abysmal. Marketers are looking at new measurements. What about dwell rates? eMarketer looks at this new measurement from rich media provider Eyeblaster.