Digital Strategy Over Tactics Plus Using Social Networks
Posted on Fri, Aug 07, 2009
Today's post looks at why your digital strategy comes before tactics. And then once you have your strategy down, there are some simple rules for deploying your tactics. And finally, by the way, women value their social networks more than their mother-in-laws!
When Tactics Drown Out Strategy
Seth Godin points out the perils of focusing on tactics before strategy.
Simple Rules for Social Networking
Jack Aaronson writing in ClickZ provides some common sense on how to make the most of social networking. I particularly liked this advice: “So, when it comes to Facebook, Twitter, and the like, be a user for a while before you are a marketer.”
The truth about 5 email misconceptions
Chip House in iMediaConnection points out why email is still a very important and critical marketing tool.
Women love their social networks more than their mother-in-laws
And they would give up Pradas and chocolate before they would give up their social networks! Drew McLellan sums up the new study on “The Power of Social Networking for Women” from ShesConnected Multimedia