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Looking at Social Media Tools

 

Today's blog looks at some social media tools that can be useful for building your business:

RSS Subscribers or Twitter Followers: Which Are Worth More?:  Blake Snow in GigaOm sheds light on the value of RSS subscribers versus Twitter followers for a business.  Bottom line:  having a website and blog are important.

Inbound E-Mail Marketing’s ImportanceJeanniey Mullen in ClickZ provides a personal travel disaster that underscores how a company benefited from responding to her consumer service complaint.

The Facebook Era is for BusinessChris Abraham in Socialmedia.biz provides review of a book that has been out since March, The Facebook Era by Clara Shih .  Thumbs up from Chris.  The book does have great insights for businesses – you can buy at Amazon.

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