Daily Bytes: Catching Up
Posted on Fri, Nov 13, 2009
Well, I am finally back at the keyboard updating Daily Bytes, which haven’t been daily for a week now. I was enmeshed in final presentations on a very exciting project that I have been working on which I hope I can discuss in more detail in the coming weeks . . . in the meantime, it is Friday and I am trying to catch up on the most recent happenings on the digital frontier. Today’s post looks at HubSpot’s recap of the top inbound marketing stories of the week, the release of the new annual study from the Internet Advertising Bureau ["IAB"] and Bain & Company, and an exciting new development from Twitter and LinkedIn.
Top Inbound Marketing Stories of the Week: Get with the Social Media Program
The weekly HubSpot recap always provides good catchup reading. There are five great posts this week, but I really enjoyed the first post which features an overview of the 2009 Business Social Media Benchmarking Study, a survey of 2,948 businesses using social media. As HubSpot points out, the survey shows that Twitter, Facebook, You Tube and LinkedIn are the leading social media platforms for business and that many businesses are able to measure ROI from their efforts. However, the longer you are at it, the more effective social media appears to be based on this chart from the study.
Social Media Initiave Success Metrics Over Time
Other posts include Brian Solis’s excellent piece on the evolution of search to include real-time search, semantic search and social search, Chris Brogan’s update on the 4 P’s of marketing, what Johnny B. Truant of Copyblogger learned about marketing from his five year-old son and a ReadWriteWeb piece summarizing a new Pew study which shows that bloggers make good neighbors.
IAB, Bain Unveil ‘Roadmap’ for Building Brands Online: Report Addresses Industry Dysfunctions
We all know that banner advertising has lost much of its efficacy. Nonetheless it remains a multi-billion business that stays alive pushing more inventory at lower CPM’s!. Major brands, outside lead-generating focused companies like financial services, autos and technology providers, are still on the sidelines as it relates to online advertising. IAB and Bain have just published a study discussing how brands can build themselves online. You can download the summary of the study here. You might also want to check out the redact of the terrific study on digital pricing last year which points out the big issues with online inventory. You can download that presentation here.
LinkedIn works with Twitter, and visa versa
The Peanut Butter & Chocolate Combo for Your Social Media Profile
LinkedIn and Twitter have put together a “peanut butter and chocolate” combo . . . as I am a big taste fan of that combo, I am now a big fan of this business combo and have inclu profile and suggest you do too – that is if you do both! And if you don’t do both, you should do both!
And for more information on this new application, please link here.
In the meantime, check out this You Tube video clip with Reid Hoffman [LinkedIn] and Biz Stone [Twitter] discussing this new application.