Posted on Wed, Nov 18, 2009
Today’s Daily Bytes is focused on Implementation and therefore, how effectively marketers are implementing initiatives using digital and social media platforms. The first post is an entertaining video on Social Media ROI from Erik Qualman, who produced the much retweeted and watched video called The Social Media Revolution. The other post is a recent Wall Street Journal article which focuses in on how several leading brands are enabling consumers to talk back to the TV.
Does Social Media Produce a Positive ROI?: Social Media ROI Examples and Video
Erik Qualman certainly qualifies as one of the leading social media voices today. His early fall video on The Social Media Revolution spread virally on Twitter, Facebook, blogs and other places. In addition, Erik’s new book socialnomics: how social media transforms the way we live and do business was just released and is enjoying healthy book sales. I am sure this video – just uploaded the other day on You Tube and described recently in Erik’s blog – will also enjoy some significant distribution. What I really liked about the video is that it provides illustrations and the Social Media ROI benefits from some of the country’s leading brands, such as Ford, Burger King, and Dell, amongst others. Here is a link to the video [ENJOY!] and be sure to read Erik’s blog for more context.
Is Interactive TV Going to Be a Reality Any Time Soon?: Talking Back to the TV
The article talks about the recent “star turn” for the television commercial as interactive features have been embedded into television commercials and is producing results for leading companies like Burger King, Unilever, and Procter & Gamble. I very much enjoyed the description of “Double Pits to Chesty” campaign for Axe deoderant which provided how to information to guys on how to best apply their deoderant! It had a comic twist as well as motorcross champion Adam Jones that improved its “chesty” appeal! I also like this article as it may be reflective of a real turning point for interactive television ads.
Axe's how to interactive television commercial
I will be back tomorrow with some thoughts on social media training.In the meantime, have a great day!
Posted on Tue, Sep 22, 2009
Today’s Daily Bytes looks at the 4 R’s of SEO, an index of social media policies being adopted by some of America’s most important corporations and organizations, the monetary value of caring in building your business and the success of a real-live entertainment property on X-Box Live.
4 R’s of SEO: Robots, Ranking Relevance & Results
I really like this piece from SEOmoz. It distills the SEO behemoth into four building blocks and provides clear recommendations to ensure better optimization. So if you are managing your own SEO as I am, it is very handy. And if you are working with an outside vendor, it can help you manage their services better.
Social Media Policies from 80+ Organizations
In working with my clients recently, the subject of social media policies has come up. It can be both a curse and a blessing for companies as well as for employees. I am very appreciative that Mashable has provided a link to the social media policies that have been put in place at some of America’s leading organizations, including IBM, Microsoft and Dow Jones. Mashable secured this link from the website set up for the soon to be released book Social Media Governance by Chris Boudreaux. It is also interesting to note that as of this writing, this article posted by Mashable on Sunday has now been retweeted 1181 times.
Guest Video: Gary Vaynerchuk Talks About Relationship Building
Gary Vaynerchuk, who took his family’s New Jersey wine business form $ 4 MM a year in revenues to $ 50 MM plus, through adept use of social media, boils down his success in this video interview on the blog Left the Box to a simple concept “caring”. It is a short and powerful interview in which Gary offers this wise adage: you have to give 80 % to people to get 20 %. It sounds like a lot, but when you look at his bottom line results, it is a good calculus.
1 vs 100: A Case Study in Real-Time Entertainment
And now for a little entertainment . . . the industry I have worked in much of my career! Microsoft’s XBox is now in over 20 Million homes – a very significant footprint. And Microsoft has the potential to crack the code of real interactive TV. The success of the XBox Live trivia game 1 vs 100 Live shows that Microsoft is converting potential into reality. As this NewTeeVee piece points out about 1 vs 100 Live, it “combines one of the best aspects of a TV show – the moment of people joining together simultaneously to watch a live event unfold – with the best of a video game – interactivity and competition.” Learning more about 1 vs 100 Live has me ready to go out and buy the XBox this weekend . . . and my daughter is happy to hear that!