Posted on Mon, Nov 02, 2009
Putting together Daily Bytes for today, I found several pieces that offer information and insights that can help you frame your web marketing to do lists for this week such as 1) checking that you are focusing on the most important factors for social media optimization 2) exploring new tools for managing your Twitter presence and/or your entry point into Twitter and 3) checking out services that can help you monitor your social media participation. I hope you find them as helpful as I have for my own to-do list for this week as I continue to build BizWorks360 and this blog.
The List of Important Ranking Factors
Sometimes when I read articles on search engine optimization, I begin to have those overwhelm feelings that I would sometime have in Calculus or Statistics classes before I unearthed the underlying logic that brought it altogether. Well this very short and useful piece listing important ranking factors for SEO from Search Engine Optimization Journal does just that for SEO. To do’s for this week from this post: check with the appropriate professionals in your organization or check yourself if you are focusing on these factors.
Twitter, Customer Service and Good Brand Management
Valeria Maltoni, leading blogger and social media expert, always writes great posts. She should be on everyone’s RSS feed. Today’s post goes beyond great and provides one of the best posts I have read yet on resources for companies to look at as it relates to building a presence on Twitter, monitoring it and leveraging it for customer service. To do’s for this week from this list: check out the free tools and services available to better support your Twitter engagement and/or your entry point into using Twitter for your business.
Webinar Recap: Foundations of Listening and Engagement
Radian 6, one of the leading social media monitoring services and referenced in Valeria’s piece above. They host “twebinars” that are helpful to prospective and existing clients. I had hoped to join last week’s webinar on the Foundations of Listening and Engagement last week, but wasn’t able to. This recap is helpful and the webinar presentation is available to download and includes notes to provide context to the slides. Also, this week Radian 6 is hosting another webinar with Kodak’s Chief Blogger Jenny Cisney. I got to hear her at the Inbound Marketing Summit in Boston in early October and thought she was terrific. To do’s for this week from this post: review last week’s webinar and sign up for this Thursday’s “twebinar” with Jenny Cisney.
Posted on Mon, Aug 17, 2009
The Proper Way to Pitch on Twitter
I couldn’t agree more on this post today from TwiTip - I am sick of DM’s from affiliate marketers promoting getting a 1,000 followers in a day. There’s a right way and a wrong way to pitch on Twitter, and this post provides some good tips on how to do it the right way.
Statistics Show Social Media is Bigger Than You Think
Read the post, but first watch the video. This was put together by Erik Qualman whose book Socialnomics comes out on August 26th. He provides back up as well for his many great stats, but I particularly love a few of them, e.g.
- By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
- % of companies using LinkedIn as a primary tool to find employees….80%
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content
- Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
SEO is Not Really That Complicated
Some good basic common sense tips from Duct Tape Marketing and a plug for a Duct Tape Marketing affiliate LotusJump.
What Women Want From Social Sites
eMarketer provides useful stats from the recent study from ShesConnected, entitled “The Power of Social Marketing for Women Research Study”.