Posted on Mon, Nov 02, 2009
Putting together Daily Bytes for today, I found several pieces that offer information and insights that can help you frame your web marketing to do lists for this week such as 1) checking that you are focusing on the most important factors for social media optimization 2) exploring new tools for managing your Twitter presence and/or your entry point into Twitter and 3) checking out services that can help you monitor your social media participation. I hope you find them as helpful as I have for my own to-do list for this week as I continue to build BizWorks360 and this blog.
The List of Important Ranking Factors
Sometimes when I read articles on search engine optimization, I begin to have those overwhelm feelings that I would sometime have in Calculus or Statistics classes before I unearthed the underlying logic that brought it altogether. Well this very short and useful piece listing important ranking factors for SEO from Search Engine Optimization Journal does just that for SEO. To do’s for this week from this post: check with the appropriate professionals in your organization or check yourself if you are focusing on these factors.
Twitter, Customer Service and Good Brand Management
Valeria Maltoni, leading blogger and social media expert, always writes great posts. She should be on everyone’s RSS feed. Today’s post goes beyond great and provides one of the best posts I have read yet on resources for companies to look at as it relates to building a presence on Twitter, monitoring it and leveraging it for customer service. To do’s for this week from this list: check out the free tools and services available to better support your Twitter engagement and/or your entry point into using Twitter for your business.
Webinar Recap: Foundations of Listening and Engagement
Radian 6, one of the leading social media monitoring services and referenced in Valeria’s piece above. They host “twebinars” that are helpful to prospective and existing clients. I had hoped to join last week’s webinar on the Foundations of Listening and Engagement last week, but wasn’t able to. This recap is helpful and the webinar presentation is available to download and includes notes to provide context to the slides. Also, this week Radian 6 is hosting another webinar with Kodak’s Chief Blogger Jenny Cisney. I got to hear her at the Inbound Marketing Summit in Boston in early October and thought she was terrific. To do’s for this week from this post: review last week’s webinar and sign up for this Thursday’s “twebinar” with Jenny Cisney.
Posted on Thu, Oct 15, 2009
Today’s Daily Bytes focuses on how to improve search engine rankings, the art of managing social media, and PR’s future or not.
10 Ways to Improve Search Engine Rankings
Boosting search engine rankings is mission critical for business websites . . .and business professionals’ eyes go cross-eyed just thinking about what needs to be done. Well this Kherize5 Blog post can help you overcome double-vision in this arena with tangible, implementable steps to take to improve your search engine ranking.
Social Media And The Gentle Art of Management
Social media is a scary concept for many businesses. Business leaders trying to figure out what to do are often exasperated by the what, where and the how of doing it and not focusing on the why. This wonderful post from Mitch Joel provides a management blueprint for business leaders that focuses on the why, what, where and how of managing social media. I also strongly recommend buying or listening to Mitch’s great book Six Pixels of Separation. I downloaded it on Audible and have found it very valuable.
Six Pixels of Separation, by Mitch Joel
PR is Not Dead
At the Inbound Marketing Summit in Boston on October 7th last week, HubSpot CEO Brian Halligan questioned whether PR is dead. It provoked a lot of conversation in the Twittersphere, some declaring its death and others not.
I was there when Brian talked am firmly in the group that believes that PR is NOT dead, but being transformed. Brian went onto write a post that clarifies his thoughts better, that is far from an RIP. Valeria Maltoni has followed up with this post which is her response to Brian and a further extension on a blog she wrote several weeks ago on the skills that today’s PR candidates need. On this topic, I also refer you back to Daily Bytes yesterday where I profiled how Ogilvy is training new “social media Jedis”.
Posted on Thu, Oct 08, 2009
Today’s Daily Bytes comes on a post-Boston high from Inbound Marketing Summit [sadly only for a day] coupled with a packed day racing against client deadlines! So, it is pedal to the metal and a quick Daily Bytes for today focusing on dork detection, using web video in your press releases, why people may not like your website, and how some organizations have had effective results with social media cost effectively.
Dork detection: 10 questions for ‘developers’
This is a helpful list if you are interviewing a developer – particularly if you are not a tech geek like me! I will be bookmarking this one for future use!
Using Web Video with Online Press Releases
During the “Getting the Word Out: PR 2.0″ discussion at yesterday’s Inbound Marketing Summit in Boston, a number of the panelists – all PR professionals – talked about the growing efficacy and popularity of video in press releases. This piece from ReelSEO backs up much of what I heard yesterday in Boston.
5 Things I Hate About Your Website
Is anybody thinking these things about your business website, but not asking you or not telling you this to your face? Check this blog post out from Entrepreneur.com.
Using social media cost effectively
This post from 123 Social Media looks at how two organizations – the Seattle Social Media Club and Microsoft used social media cost effectively. The examples are good. However, not every organization is as blessed as these two with people who really know what they are doing. I think that most organizations need to invest in real people resources to use social media effectively.
Posted on Wed, Oct 07, 2009
Greetings from the Inbound Marketing Summit in Boston!
I am thrilled to be here. If you want to follow the activity track the Twitter stream from the conference at #ims09. Today’s Daily Bytes focuses on posts from some of my favorite bloggers who are speaking here today:
Starting Your Social Media Case
This post comes from social media marketing leader Chris Brogan where he gives advice to business professionals how to simply and convincingly make the case to key decision makers. The first step of course is listening, which Chris called “the new black” here at the conference.
Co-Creating Know, Like and Trust
John Jantsch of Duct Tape Marketing uses this post as a preview for his talk here this afternoon. He talks about the need to use technology to create new ways for your customers to know, like and trust you.
David Letterman gets in front of the news
David Meerman Scott writes a post complimenting David Letterman for getting in front of the sex scandal. I agree . . .of course, as a female professional, I am disgusted when I hear about affairs with female co-workers. Yet his honesty and candor has deflected the issue away from him and has a lot of lessons for businesses and people in the public eye. Imagine if Bill Clinton had treated the Monica Lewinsky affair this way! History would have been far different.
Meet DJ Waldow, Community Builder
Valeria Maltoni has an area on her blog called About You, where readers can put in their profiles and use her blog to connect with others – pretty nifty way to engage social networking into your blog. In this post, Valeria profiles DJ Waldow, a community builder who talks about his own blog Social Butterfly Guy, his experiences in social media and his role as Director of Community for Blue Sky Factory, an email service provider.
Posted on Tue, Oct 06, 2009
Today’s Daily Bytes focuses on how to better use your social media tools like Flickr and Twitter, cultivation is the secret to social media marketing and whether Twitter and Facebook should be viewed as non-profit organizations.
Ten Tips to Boost Your Flickr Profile
I have never really taken advantage of Flickr, but am an avid photo taker. I am off to Inbound Marketing Summit tonight in Boston and will be taking pictures as well as setting up a business Flickr account. I will also be using the tips from this great post. Last week I posted his “Ten Tips to Boost Your LinkedIn Profile”.
Small Business Marketing: 12 Ways to Utilize Twitter
I know so many business owners who serious question why and how to use Twitter. The Kherize5 Blog has written what I consider a “12-step” program for business owners that need to overcome their Twitter jitters.
The Secret to Social Media Marketing? Cultivation
This post from HubSpot focuses on how much of a nurturing medium social media is.
Twitter.org? Facebook.org?
This post focuses on an editorial written by Bo Peapody, a successful internet entrepreneur and now venture capital investor at Village Ventures, and published in the Washington Post last week. In the editorial, Bo argued that social media aggregators like Twitter and Facebook should be treated like non-profit organizations. Bo, the founder of Tripod, one of the web’s first successful social media websites has some real world insights in this arena. What do you think?